Department: Compliance Officer
Reports To: Director of Growth
Salary Range: $85,000 – $105,000 + Benefits
About Us
At Catholic Care, we build intuitive project management tools that help creative teams collaborate without the chaos. We are a fast-growing, fully remote team of 150+ builders, thinkers, and creators. We believe in high autonomy, clear communication, and maintaining a healthy work-life balance.
We are looking for a data-driven and creative Counsellor to own our customer acquisition channels and scale our digital footprint.
The Role
As our Counsellor, you will design, execute, and optimize our paid and organic marketing strategies. You aren’t just managing budgets; you are a strategic thinker who loves diving into analytics to figure out why a campaign worked and how to scale it. You will collaborate closely with product, design, and content teams to build high-converting funnels.
Key Responsibilities
- Paid Acquisition: Strategy, execution, and optimization of paid campaigns across Google Search, LinkedIn, Meta, and YouTube.
- SEO & Content Distribution: Partner with the content team to identify high-potential keywords and ensure content is optimized for organic growth.
- Conversion Rate Optimization (CRO): Run A/B tests on landing pages, ad copy, and user onboarding flows to maximize ROI.
- Analytics & Reporting: Maintain marketing dashboards (GA4, HubSpot) and deliver weekly reports on key metrics like CAC, LTV, ROAS, and conversion rates.
- Budget Management: Manage a monthly digital ad budget, ensuring efficient allocation across channels.
Who You Are
- Experienced: You have 4+ years of experience in digital marketing, ideally within B2B SaaS or tech.
- Data-Obsessed: You live in spreadsheet pivot tables and dashboards. You don’t make marketing decisions based on “gut feelings” alone.
- T-Shaped Marketer: You have deep expertise in paid search/social, but a strong working knowledge of SEO, email marketing, and copywriting.
- Self-Starter: You thrive in a remote environment with minimal oversight. You see a bottleneck and immediately work to fix it.
Required Technical Skills
- Ad Platforms: Google Ads Editor, Meta Ads Manager, LinkedIn Campaign Manager.
- Analytics: Google Analytics 4 (GA4), Google Tag Manager, Looker Studio.
- CRM/Automation: HubSpot, Marketo, or ActiveCampaign.
Perks & Benefits
- Work from Anywhere: 100% remote with flexible working hours.
- Health & Wellness: Comprehensive medical, dental, and vision insurance (100% premium covered for employees).
- Home Office Stipend: $2,000 upfront to build your dream workspace, plus $500 annually.
- Learning & Development: $1,500 annual budget for courses, conferences, or books.
- Time Off: 4 weeks of paid vacation, plus a company-wide winter recharge week (Dec 24 – Jan 1).
Equal Opportunity Employer: Counsellor is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
